The Work of Ghostwriting (w/ audio attached)

note: the podcast audio didn’t “attach” to the previous email, so I’m sending again!

In this free-to-all episode, I talked to Joshua Lisec, who is one of the world’s most successful ghostwriters. Over the course of this 45-minute conversation, Lisec discussed:

• Optimizing your book for sale on Amazon

• The marketing challenges faced by traditional publishing houses

• Creating a system for writing about any topic

• The benefits of book publishing that extend beyond the number of copies sold

• How he developed an entire “ghostpublishing” operation

• The ethics of ghostwriting

Over on Amazon, you can preorder Lisec’s new book So Good They Call You A Fake: Command Attention, Monetize Your Talent Stack, and Become an Uncontested Authority in Your Niche. ¹

1. Of course, this book is already the #1 new release in the “public relations” category on Amazon — Lisec explained during the episode how he makes Amazon’s marketing machine work for him.