The Work of the Deal

He might be 78, but Trump is just now hitting his prime as a content hustler

The work of the lord

The new old president works harder at selling aspects of his self than any politician in American history. He's running a social media company worth billions while pitching crypto coins and specialty Bibles. This isn't a story about right or wrong — it's about a man who never stops playing the angles.

The numbers sound like Michael Vick’s Madden 2004 statistics. His social media company, Truth Social, barely gets any traffic except from him. But Wall Street values it like a tech giant, making him worth billions on paper. The platform looks like a ghost town compared to Elon Musk’s shambolic X, but the stock market treats it like the purest form of fool’s gold.

Then comes the recent crypto play. Headlines shouted about $50 billion overnight gains, but that's not quite right. The math gets tricky with these coins. Most of the tokens are locked up for years, can't be sold, and probably won't be worth nearly as much when they can be. It's like counting your poker winnings before the cards are dealt.