The Work of Turning on Your Audience

When parasocial content creators stop playing nice and start getting real

Take it personal and make it personal — that’s how you do the work

The content creator stands alone in his room, talking to a camera that costs more than most cars. He's explaining why his audience got it all wrong. His face is red. The performance is authentic this time. No jumpcuts, no music, no effects. Raw footage of a man realizing his customers are…